Customization of CNAM information for calls placed to mobile devices

ABSTRACT

One example method of operation may include identifying a call from a calling device destined for a mobile device, identifying a calling device number associated with the calling device and a mobile device number associated with the mobile device, determining whether a stored calling relationship exists between the calling device number and the mobile device number, and appending one of a plurality of caller identification names (CNAM) to the call based on the determination as to whether there is a stored calling relationship.

TECHNICAL FIELD OF THE APPLICATION

This application relates to call content management, and morespecifically to customization of caller-ID name (CNAM) information forcalls placed to mobile devices.

BACKGROUND OF THE APPLICATION

Conventionally, mobile device users receive calls from undesired sourcesevery day and sometimes several times an hour depending on theparticular day. The source numbers which are used to dial the users maybe local numbers, long-distance numbers, anonymous numbers, spoofednumbers, etc. The calls may be spam calls, scam calls, robocalls, etc.With recent updates to smartphones and the call screen user interfacesused during a call, the sources of the calls are generally displayed insome capacity to permit the user to identify whether to answer the phonecall or not, such as caller ID or other data services indicating a nameand/or location origin of the number assigned to the caller. However, inthe event that the number is not known to the caller or is matched tohis or her previously stored contacts, the caller may require additionalinformation to be shared to demonstrate credibility as a reputableservice or advertisement and not just some arbitrary caller without areputation or legitimate product/service to share with the caller. Thereare generally limited tools available to demonstrate that the call islikely to be a scam or spam caller, or, a reputable caller, especiallyin real-time, so a caller can quickly decide whether to answer the call,drop the call, block the call, etc. With approximately 90 percent ofbusiness calls going unanswered, both ends users and callers requiremore advanced strategies for identifying callers and making informeddecisions regarding whether to answer a call.

SUMMARY OF THE APPLICATION

Example embodiments of the present application provide at least a methodthat includes at least one of identifying a call from a calling devicedestined for a mobile device, responsive to identifying a calling devicenumber assigned to the calling device, accessing a call contentapplication programming interface (API), operated by a content deliverydevice, configured to deliver to the mobile device a first calleridentification name (CNAM) or a second CNAM, assigned to the callingdevice number, determining a context assigned to a mobile device numberassigned to the mobile device, selecting one of the first CNAM and thesecond CNAM based on the context, and assigning the selected CNAM to thecall.

Another example embodiment may include a system that includes acomputing device configured to perform one or more of identify a callfrom a calling device destined for a mobile device, responsive toidentification of a calling device number assigned to the callingdevice, access a call content application programming interface (API),operated by a content delivery device, configured to deliver to themobile device a first caller identification name (CNAM) or a secondCNAM, assigned to the calling device number, determine a contextassigned to a mobile device number assigned to the mobile device, selectone of the first CNAM and the second CNAM based on the context, andassign the selected CNAM to the call.

Another example embodiment may include a non-transitory computerreadable storage medium configured to store instructions that whenexecuted cause a processor to perform one or more of identifying a callfrom a calling device destined for a mobile device, responsive toidentifying a calling device number assigned to the calling device,accessing a call content application programming interface (API),operated by a content delivery device, configured to deliver to themobile device a first caller identification name (CNAM) or a secondCNAM, assigned to the calling device number, determining a contextassigned to a mobile device number assigned to the mobile device,selecting one of the first CNAM and the second CNAM based on thecontext, and assigning the selected CNAM to the call.

Still another example embodiment may include a method that provides oneor more of identifying a call from a calling device destined for amobile device, identifying a calling device number associated with thecalling device and a mobile device number associated with the mobiledevice, determining whether a stored calling relationship exists betweenthe calling device number and the mobile device number, and appendingone of a plurality of caller identification names (CNAM) to the callbased on the determination as to whether there is a stored callingrelationship.

Still yet a further example embodiment may include a system thatincludes a computing device configured to perform one or more ofidentify a call from a calling device destined for a mobile device,identify a calling device number associated with the calling device anda mobile device number associated with the mobile device, determinewhether a stored calling relationship exists between the calling devicenumber and the mobile device number, and append one of a plurality ofcaller identification names (CNAM) to the call based on thedetermination as to whether there is a stored calling relationship.

Still yet another example embodiment may include a non-transitorycomputer readable storage medium configured to store instructions thatwhen executed cause a processor to perform one or more of identifying acall from a calling device destined for a mobile device, identifying acalling device number associated with the calling device and a mobiledevice number associated with the mobile device, determining whether astored calling relationship exists between the calling device number andthe mobile device number, and appending one of a plurality of calleridentification names (CNAM) to the call based on the determination as towhether there is a stored calling relationship.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an example call content and CNAM management networkconfiguration according to example embodiments.

FIG. 2 illustrates a user device graphical user interface of acustomized call content configuration according to example embodiments.

FIG. 3A illustrates a logic diagram of a process for customizing andforwarding primary CNAM information to a mobile device.

FIG. 3B illustrates a logic diagram of a process for customizing andforwarding alternative CNAM information to a mobile device.

FIG. 4A illustrates a logic diagram of another process for customizingand forwarding primary CNAM information to a mobile device.

FIG. 4B illustrates a logic diagram of another process for customizingand forwarding alternative CNAM information to a mobile device.

FIG. 5 illustrates a network configuration of another CNAM managementprocess for customizing CNAM information for a mobile device.

FIG. 6A illustrates an example system network flow diagram of a globalsetup for a CNAM according to example embodiments.

FIG. 6B illustrates an example system network flow diagram of acaller/callee setup for a CNAM according to example embodiments.

FIG. 6C illustrates an example system network flow diagram of atelemetry information process for a CNAM according to exampleembodiments.

FIG. 7A illustrates a system messaging diagram of a call data managementconfiguration according to example embodiments.

FIG. 7B illustrates another system messaging diagram of a call datamanagement configuration according to example embodiments.

FIG. 8 illustrates a logic diagram with example data input and outputparameters for performing CNAM data management according to exampleembodiments.

FIG. 9 illustrates an example network entity device configured to storeinstructions, software, and corresponding hardware for executing thesame, according to example embodiments of the present application.

DETAILED DESCRIPTION OF THE APPLICATION

It will be readily understood that the components of the presentapplication, as generally described and illustrated in the figuresherein, may be arranged and designed in a wide variety of differentconfigurations. Thus, the following detailed description of theembodiments of a method, apparatus, and system, as represented in theattached figures, is not intended to limit the scope of the applicationas claimed, but is merely representative of selected embodiments of theapplication.

The features, structures, or characteristics of the applicationdescribed throughout this specification may be combined in any suitablemanner in one or more embodiments. For example, the usage of the phrases“example embodiments”, “some embodiments”, or other similar language,throughout this specification refers to the fact that a particularfeature, structure, or characteristic described in connection with theembodiment may be included in at least one embodiment of the presentapplication. Thus, appearances of the phrases “example embodiments”, “insome embodiments”, “in other embodiments”, or other similar language,throughout this specification do not necessarily all refer to the samegroup of embodiments, and the described features, structures, orcharacteristics may be combined in any suitable manner in one or moreembodiments.

In addition, while the term “message” has been used in the descriptionof embodiments of the present application, the application may beapplied to many types of network data, such as, packet, frame, datagram,etc. For purposes of this application, the term “message” also includespacket, frame, datagram, and any equivalents thereof. Furthermore, whilecertain types of messages and signaling are depicted in exemplaryembodiments of the application, the application is not limited to acertain type of message, and the application is not limited to a certaintype of signaling.

Example embodiments provide call content management of content inassociations with calls to and from mobile device users. Enterpriseentities (e.g., government agencies, corporate environments, etc.) maydesire to have their named services readily identified to mobile deviceusers when providing and confirming appointments, services, advertising,etc. Mobile device users require secure communication channels to reducefraud associated with scam callers and other falsified entities seekingto monetize from users using unexpected and undesirable approaches, suchas solicitation calls and mobile device messages (SMS).

FIG. 1 illustrates an example call content and CNAM management networkconfiguration 100 according to example embodiments. Referring to FIG. 1, the content provider 110 is a server and/or database which stores andmanages content, such as images, word strings/phrases, URL links andother data that is sent to one or more end user devices, such as mobiledevice(s) 102. The content provider 110 may assign the calleridentification name (CNAM) replacement 132, which would override anydefault or other CNAM currently assigned to a particular callingnumber(s) (‘A’ numbers) which are used to call any called numbers or ‘B’numbers associated with the end user devices.

The replacement CNAMs may be assigned through a portal applicationprogramming interface (API) 112. The ‘A’ number party may be anenterprise entity network 114 with a content management device 116 and atelemetry datastore 118, which receives and stores data feedback fromthe message data manager device 130, which may be a call server or othercalling entity responsible for managing content, CNAM data and otherdata shared with the called entities 102.

The message data manager 130 may provide an interception function forcalls sent from the content provider which require a CNAM modification136. A carrier network 120 may be integrated with the enterprise callssent to and from the message data manager 130. The call content may beupdated 134 according to a call campaign effort to share advertisingdata and other content with the called devices 102. The results of thecalls sent may be provided as feedback in an updated telemetry format138, which includes calls answered, call times, content selected (i.e.,URLs, video, etc.). A call campaign may include calling various ‘B’numbers for various purposes such as updates to existing memberships,new offers and subscriptions, etc. The term ‘CNAM’ may include basic15-character alphanumeric data or may be referring to an electronic CNAM(ECNAM), which may include images, video, audio, weblinks, characters inexcess of 15 characters, etc. Use of the term CNAM in this specificationmay be associated with CNAM and/or ECNAM interpretations.

FIG. 2 illustrates a user device graphical user interface of acustomized call content configuration according to example embodiments.Referring to FIG. 2 , the configuration 200 provides an example where auser device, such as an end user, ‘B’ number device 210, etc., receivesa call from an enterprise organization, such as, for example, company‘XYZ’ 212, which may have its name and logo displayed as part of acontent sharing effort performed by the content provider device 110and/or the message data manager device 130. In this example, the userdevice 210 may receive a call and the caller content is pushed as animage/link/video, etc., 212 to the device 210 and is displayed duringthe call ringing process. The option to answer or drop the call 214 isalso displayed during the ringing process. In the next example, the userdevice may not be configured to receive the image data or the image datamay not be sent with the call or referenced by the call to appear duringthe call. In this example, the more conventional incoming callnotification 218 may be displayed along with the caller-ID informationof the caller, however, in this case, the customized CNAM data 222 maybe sent to appear in place of a default CNAM, such as just a number withno name or other identification data. The name information may also belogged in a call log 224 as a new entry 226 with the name, number, dateand time of call information. The modified CNAM data may be stored withthe number for future reference purposes, which permits the calleddevice to access the number and identify the caller as a particularentity based on the CNAM data provided during an initial call.

FIG. 3A illustrates a logic diagram of a process for customizing andforwarding primary CNAM information to a mobile device. Referring toFIG. 3A, the example configuration 300 provides a scenario where the ‘A’number entity ‘pizza shop’ 310 owns and manages one or more ‘A’ numbersassigned to its calling platform. In operation, the pizza shop mayassign one or more outbound ‘A’ numbers by default to pair with the CNAM‘Pizza Shop’ 342. The content API 311 may forward the CNAM ‘Pizza Shop’to the carrier network 314 via the content delivery network 312. The CDNpushes the CNAM ‘Pizza Shop’ 344 to the carrier network as the CNAMreplacement to replace the caller ID that was previously assigned to the‘A’ number and which would normally be used for outgoing calls. Thepizza shop will place calls as normal to customers for confirmingorders, sending updates (e.g., SMS updates, call updates, etc.)regarding orders placed by customers or for other callback purposes.Those calls are then displayed with the replacement CNAM ‘Pizza Shop’346. A user device 210 may display an incoming call 318 with a ‘PizzaShop’ name and number 322 and an option to accept or reject the call324.

FIG. 3B illustrates a logic diagram of a process for customizing andforwarding alternative CNAM information to a mobile device. Referring toFIG. 3B, in this example configuration 350, the ‘pizza shop’ may have analternative identification/name, such as ‘wing shop’ 360 which isidentified by customers as a separate business name, menu and/orordering option. The name ‘wing shop’ may be assigned as an alternativeCNAM identifier 362 which is invoked and assigned to certaininbound/outbound ‘A’ numbers according to a context requirement. Forexample, the context requirement may be a past caller identifier of acalling party customer identified as having a certain ‘B’ number and ashaving previously called a certain ‘A’ number, ordered wings as a menuitem and then had a subsequent order fulfilled and/or delivered from thewing shop as opposed to just the pizza shop.

The context data may be stored in memory and applied for callers(identified by their ‘B’ numbers) who may have an existing/previousorder with one or more wing shop items ordered at any given time. Forexample, an order may be identified via a computer order record for aparticular caller name/‘B’ number. When the order has wing shop relatedmenu items, the customer's number may be stored in a contextual categoryassigned to wing shop instead of pizza shop, or, may be stored in bothcategories identified by one or more flags for the one or more itemsordered. For example, a customer that only orders items on the pizzashop menu may have a first flag assigned to their profile information(e.g., name/number). When the current and/or previous order has wingshop menu items, the profile information may then be assigned a separateflag to indicate the order status as a wing shop. One or both flags maybe used to indicate the customer's relationship. The CNAM assignmentdecision may be based on the most recent and whether any menu items arefrom one business name or the other. As a result, if the business entityneeds to contact the customer by their number, the call may be routedvia the content API 311 to a same ‘A’ number, but with a different CNAMidentifier of ‘wing shop’ 326. In this example, the push API 370 issetup to identify the wing shop customers based on their contextinformation 364 (e.g., stored ‘B’ number, order information, etc.), andthe correlation of the context information provides the CNAM selectionfrom the push API 370 to the content API 311. The CDN 312 can now pushthe selected CNAM for the wing shop to the carrier 314 with the selected‘B’ numbers identified 366. The pizza shop can place calls normally 368and contextual identification will cause the ‘B’ numbers to beidentified and selected for ‘pizza shop’ and/or ‘wing shop’ depending onthe customer context information.

FIG. 4A illustrates a logic diagram of another process for customizingand forwarding primary CNAM information to a mobile device. Referring toFIG. 4A, the configuration 400 provides an example of a bank company‘bank corp.’ 410 using the optimized CNAM management system to placecalls to customer ‘B’ numbers with preferred CNAM data. In this example,the bank corp. 410 may setup an alias of ‘bank corp.’ 422. The contentAPI 411 may use the push API 416 to communicate CNAMs with various ‘B’number devices, such as device 210. Those ‘B’ numbers may be part of aschedule used to initiate a calling campaign for promotional purposes.The CDN 412 may push 428 the CNAM ‘Bank Corp.’ to any B number scheduledto receive a bank call 426. The enterprise (Bank Corp.) can place callsas normal 432 and the identified ‘B’ numbers are called via the carriernetwork/message data manager 414 and assigned to the ‘Bank Corp.’ CNAM.The device 210 may receive an incoming call notification 418 along withthe pushed CNAM 422 assigned to the ‘A’ number used by the callingentity 410. The device may answer or drop the call 424, however, theinformation shared with the called device may assist the user to electto answer the call as opposed to dropping the call for not knowing thecaller.

FIG. 4B illustrates a logic diagram of another process for customizingand forwarding alternative CNAM information to a mobile device.Referring to FIG. 4B, the configuration 450 provides a scenario wherethe company ‘Bank Corp.’ is attempting to use another name for a certainpromotion, campaign, purpose, etc. In this example, the bank isattempting to communicate to customers based on a credit cardinstitution 460 managed by the bank group. In this example, the bankinstitution uses the alternative CNAM for its ‘Card Alert’ alias. Thealias is not assigned to any ‘B’ numbers at the initial CNAMdesignation/creation process 462. However, during a fraud protectioneffort to identify the user accounts and corresponding ‘B’ numbers ofdevices which are linked to those accounts, the CNAM ‘Card Alert’ willbe linked/assigned 464 to those accounts via the content API 411 andsent to the user devices through the push API 416. That way, a group ofcustomers with fraud alert concerns can be temporarily assigned to thenew CNAM until the matter is resolved. In this example, a time to live(TTL) may be used for the assignment process so existing ‘B’ numbersowned by the enterprise can be used to contact the customers for aperiod of time (i.e., the TTL duration) and the CNAM will identify thecaller as the ‘fraud alert’ department of the bank for that TTLduration. The CDN 412 may push the CNAM 466 to the ‘B’ numbersidentified on the carrier network 414. The enterprise bank can thenplace calls as normal and the correct CNAM will be assigned to thecorrect ‘B’ numbers 468 depending on those profiles which are flagged aspotential fraud accounts or at least credit card holding accounts. Theuser account information may be stored in a database with certainflags/designations used to link those accounts to the current fraudalert call campaign, which effectively calls all such user devices viaan automated call processing application. The CNAM in this example wouldbe “Bank Corp. Credit Alert” 426.

FIG. 5 illustrates a network configuration of another CNAM managementprocess for customizing CNAM information for a mobile device. Referringto FIG. 5 , the configuration 500 includes an example with an enterpriseentity, such as a retail hardware store 510 server having a content API514 and a portal 512. The client, in this case, ‘Hardware Store’ mayupload their assigned ‘A’ number(s), a 15-character Caller-ID CNAM, astart date/time, end date/time, etc. using the portal 512 and the API514, where the portal 512 uses the API 514 to upload the data.

The data is encrypted and provided to a cloud service, such as a messagequeue service 516, which is a fully managed message queuing service thatenables provide microservices, distributed systems, and serverlessapplications. The queue 516 then provides the information to theenterprise network 518 for data management purposes. The enterprisenetwork 518 may include a customized rules engine 542 used tomanage/screen calls or other communications to various end users, and acall identification information engine 544, which determines whether toapply a particular CNAM to an outgoing call from the enterprise. In oneexample, the rules engine 542 may dictate whether to block a call, labelthe call as scam, display a caller ID or other CNAM information, etc.,532. The example provides the end user device 210 receiving a CNAM ofhome store 522.

In operation, when a call is sent from the enterprise network of thehardware store entity 510, the call is routed through an edge server inthe geographic region associated with the callee. Once the call isrouted to the edge server, the determinations made include whether the‘A’ number should be marked as a scam call, if yes, the call is markedas scam and the call is not routed to the callee. If the call is notidentified as scam, then the call routing proceeds. Next, the ‘A’ numberis examined to identify whether it has a CNAM application entry that isglobally applied to all callees. In general, a global ‘A’ number isdefined as an ‘A’ number that does not have an association to a ‘B’number either through assignment pairing of the numbers and/or through acontext association between numbers, such as a ‘B’ number that is linkedto a particular ‘A’ number via a context assignment. A global ‘A’ numbermay be identified and then the CNAM assigned to that ‘A’ number may beassigned to the SIP header of the message to be sent to the ‘B’ number.

When an ‘A’ number does have an A-B entry in the database of the edgeserver or other server device, then there is an existing entry for that‘A’ number that also identifies a specific ‘B’ number. In this example,then a new up-to 15-character replacement CNAM may be applied to the SIPheader to override an existing or non-existing CNAM identifier. Forexample, a ‘Hardware Store’ CNAM could be overridden by a ‘HardwareDelivery’ CNAM assuming the ‘B’ number has an association with the ‘A’number, such as a prior assignment by those user devices linked to anactive hardware store delivery with a TTL of one day, two days, twoweeks, etc., or via a context assignment of identifying the ‘B’ numberfrom a list of delivery numbers and then replacing the global CNAM‘Hardware Store’ with the temporary CNAM ‘Hardware Delivery’. Ingeneral, the CNAM value is limited to 15 characters so the delivery CNAMwould have to be truncated to accommodate the limited CNAM data, such as‘HardW. Delivery’.

Another example may include determining whether the callee is a callerID subscriber, and if so, then a query to the CallerID database may besued to apply the CallerID to the SIP header, and if not, then nothingwill be entered into the SIP header of the SIP message and the call willconnect with only the phone number displayed.

FIG. 6A illustrates an example system network flow diagram of a globalsetup for a CNAM according to example embodiments. Referring to FIG. 6A,the system configuration 600 includes a CDN 610 which provides datacontent 622 to the content database 612 for upcoming calls. The calldata is written 624 to a priority queue 614 for processing. Themessage/call data manager 616 may consume the queue to process queuedmessages and to populate the message data manager 626 with callprocessing data. The updated call data may be pushed 628 to theenterprise network 618 and the global data 632 may be summarized as a15-character CNAM, a start time and end time and date (TTL), a flag fortelemetry data to be saved and sent back for logistic analyzation alongwith program version data. The enterprise 618 can then forward the CNAMand call data 634 to the end user mobile device 619 during a callsession. In this example, the global setup of call data is occurring.This may include the uploading of a 15-Character CNAM (CallerID) and abusiness phone number to apply for the call. In this example, there areno specific target ‘B’ number devices being called. The CallerID CNAMapplied is the default that will show whenever the business phonenumber(s) calls a user device on a network that uses the message datamanager technology.

FIG. 6B illustrates an example system network flow diagram of acaller/callee setup for a CNAM according to example embodiments.Referring to FIG. 6B, the example configuration 650 includes a CDN 610which provides data content 652 to the content database 612 for upcomingcalls. The call data is written 654 to a priority queue 614 forprocessing. The message data manager 616 may consume the queue toprocess queued messages and to populate the message data manager 656with call processing data. The updated call data may be pushed 658 tothe enterprise network 618 and the global data 662 may be summarized asan ‘A’ number and ‘B’ number, a 15-character CNAM, a start time and endtime and date (TTL), a flag for telemetry data to be saved and sent backfor logistic analyzation along with program version data. The edgeserver 618 can then forward the CNAM and call data 664 to the end usermobile device 619 during a call session. In this example, the A-B numberpairing and setup is occurring. This example may provide where aspecified 15-Character CNAM will be applied to a specific set of ‘B’numbers. This approach overwrites the default set up identified inconfiguration 600, but only for the specific ‘B’ numbers that thebusinesses are trying to call and which are identified on a per-numberbasis.

FIG. 6C illustrates an example system network flow diagram of atelemetry information process for a CNAM according to exampleembodiments. Referring to FIG. 6C, the system 670 includes a CDN 610responsible for managing content for a completed call 672 to an end usermobile device 619. In this example, when a call enters the enterprise618 and is appended with a CNAM identifier 674, the relationship of the‘A’ number and the ‘B’ number are identified to determine whether a linkis identified from a database entry. The ‘A’ number may be tagged andcertain data is then returned to a call data enhancement platform.

By default, if a call is identified as having an A-B relationship, themessage data manager 616 may remove the entry from the default usescenario. If a call has no history of being made from the ‘A’ number tothe ‘B’ number, the relationship entry is removed at the end of a TTL(date/time). If a call is placed, the call is then removed afterwards.When the ‘keep after call’ flag is set to true, the ‘A’ number can callthe ‘B’ number as indefinitely as the relationship between A-B ispreserved, and it won't be removed until the TTL has expired. When acall is placed, the CNAM data intended for the call may be forwardedaccordingly 678. Aggregated data associated with the CNAM replacementmay be shared as telemetry data 676 with the CDN 610, responsive to thecall being placed. A flag may be used to associate with the productand/or demo version of the data association procedure. For example, theflag may be set to indicate whether the telemetry data returned is for ademo purpose or a live call product purpose, when the data is reported.If it is a demo call, then the telemetry data should not be included ina billing or reporting data analysis.

FIG. 7A illustrates a system messaging diagram of a call data managementconfiguration according to example embodiments. Referring to FIG. 7A,the system 700 may include caller(s) 702, such as an enterprise entityor ‘A’ number entity, dialing and communicating with a called party ‘B’number party, such as mobile device 706. The CDN 704 identifies andmanages content delivery to the called device. In operation, a processmay provide identifying a call from a calling device destined for amobile device 712, responsive to identifying a calling device numberassigned to the calling device, accessing a call content applicationprogramming interface (API) 714, operated by a content delivery deviceof the network 704, and configured to deliver to the mobile device afirst caller identification name (CNAM) or a second CNAM, assigned tothe calling device number. The process may also include determining acontext assigned to a mobile device number 716, in order to select theappropriate CNAM 718 that is linked to the context identified. Theselected CNAM may then be assigned 722 to the selected call.

The process may also include forwarding the selected CNAM 714 to themobile device, connecting the call 726 between the calling device andthe mobile device and displaying the selected CNAM on the mobile device728. The process may also include identifying a time-to-live (TTL)parameter associated with the selected CNAM, and when the time and dateare active, applying the selected CNAM to the call. When the TTL hasexpired or is inactive the identified CNAM may be disregarded and notapplied to the call. The TTL may include a start date, a start timeand/or a period of time until the TTL expires. The context may includeone or more parameters linked to the selected CNAM and associated withthe mobile device. The CNAM may include a one to fifteen characteralphanumeric message or the CNAM may be an electronic CNAM (ECNAM) thatincludes at least one of a one to fifteen character alphanumericmessage, a uniform resource locator (URL) link, image data, video dataand/or audio data.

FIG. 7B illustrates another system messaging diagram of a call datamanagement configuration according to example embodiments. Referring toFIG. 7B, the system configuration 750 includes an example process whichprovides identifying a call 752 from a calling device destined for amobile device, identifying a calling device number associated with thecalling device and a mobile device number 754 associated with the mobiledevice, determining whether a stored calling relationship exists betweenthe calling device number and the mobile device number 756, such as ahistorical A-B number relationship stored in memory. If so, therelationship is used to select and apply a CNAM to the relationship 758,then, the process may provide appending/assigning one of a plurality ofcaller identification names (CNAM) 762 to the call based on thedetermination as to whether there is a stored calling relationship. TheCNAM data is then forwarded 764 to the called device 706, the call isconnected 766 and the CNAM data can be displayed 768 during the call.When the stored calling relationship does exist, the call contentapplication programming interface (API) operated by the content deliverydevice is accessed and a previously assigned CNAM is retrieved andapplied to the mobile device number. The method may include transmittingthe previously assigned CNAM to the mobile device, and displaying thepreviously assigned CNAM on the mobile device when the call isconnecting the calling device and the mobile device. In the event whenthe stored calling relationship does not exist between A and B numbers,the CDN may retrieve a default CNAM assigned to the calling devicenumber instead of any alternative CNAMS, transmitting the default CNAMto the mobile device, and displaying the previously assigned CNAM on themobile device when the call is connecting the calling device and themobile device.

FIG. 8 illustrates a logic diagram with example data input and outputparameters for performing CNAM data management according to exampleembodiments. Referring to FIG. 8 , the logic diagram 800 includesvarious input parameters and output parameters which may be processed bythe processor logic 840. For example, the caller and callee entities 810may be identified by name and/or number, the call content 820 identifiedmay include CNAM data to forward to the callee prior to connecting thecall, and caller data 830 may include caller profiles 832, callernumbers 834 and any existing relationship data between the entities. Theoutput may include telemetrics 812 from calls completed, blocked callsfrom filtered calls 814, a TTL 816 depending on the TTLs assigned to theCNAMs, certain CNAM data 818 selected for the call, and/or default data822 applied to the call depending on the CNAM data assigned or notassigned.

FIG. 9 illustrates an example network entity device configured to storeinstructions, software, and corresponding hardware for executing thesame, according to example embodiments of the present application.

The operations of a method or algorithm described in connection with theembodiments disclosed herein may be embodied directly in hardware, in acomputer program executed by a processor, or in a combination of thetwo. A computer program may be embodied on a computer readable medium,such as a storage medium. For example, a computer program may reside inrandom access memory (“RAM”), flash memory, read-only memory (“ROM”),erasable programmable read-only memory (“EPROM”), electrically erasableprogrammable read-only memory (“EEPROM”), registers, hard disk, aremovable disk, a compact disk read-only memory (“CD-ROM”), or any otherform of storage medium known in the art.

FIG. 9 is not intended to suggest any limitation as to the scope of useor functionality of embodiments of the application described herein.Regardless, the computing node 900 is capable of being implementedand/or performing any of the functionality set forth hereinabove.

In computing node 900 there is a computer system/server 902, which isoperational with numerous other general purpose or special purposecomputing system environments or configurations. Examples of well-knowncomputing systems, environments, and/or configurations that may besuitable for use with computer system/server 902 include, but are notlimited to, personal computer systems, server computer systems, thinclients, rich clients, hand-held or laptop devices, multiprocessorsystems, microprocessor-based systems, set top boxes, programmableconsumer electronics, network PCs, minicomputer systems, mainframecomputer systems, and distributed cloud computing environments thatinclude any of the above systems or devices, and the like.

Computer system/server 902 may be described in the general context ofcomputer system-executable instructions, such as program modules, beingexecuted by a computer system. Generally, program modules may includeroutines, programs, objects, components, logic, data structures, and soon that perform particular tasks or implement particular abstract datatypes. Computer system/server 902 may be practiced in distributed cloudcomputing environments where tasks are performed by remote processingdevices that are linked through a communications network. In adistributed cloud computing environment, program modules may be locatedin both local and remote computer system storage media including memorystorage devices.

As shown in FIG. 9 , computer system/server 902 in cloud computing node900 is shown in the form of a general-purpose computing device. Thecomponents of computer system/server 902 may include, but are notlimited to, one or more processors or processing units 904, a systemmemory 906, and a bus that couples various system components includingsystem memory 906 to processor 904.

The bus represents one or more of any of several types of busstructures, including a memory bus or memory controller, a peripheralbus, an accelerated graphics port, and a processor or local bus usingany of a variety of bus architectures. By way of example, and notlimitation, such architectures include Industry Standard Architecture(ISA) bus, Micro Channel Architecture (MCA) bus, Enhanced ISA (EISA)bus, Video Electronics Standards Association (VESA) local bus, andPeripheral Component Interconnects (PCI) bus.

Computer system/server 902 typically includes a variety of computersystem readable media. Such media may be any available media that isaccessible by computer system/server 902, and it includes both volatileand non-volatile media, removable and non-removable media. System memory906, in one embodiment, implements the flow diagrams of the otherfigures. The system memory 906 can include computer system readablemedia in the form of volatile memory, such as random-access memory (RAM)910 and/or cache memory 912. Computer system/server 902 may furtherinclude other removable/non-removable, volatile/non-volatile computersystem storage media. By way of example only, storage system 914 can beprovided for reading from and writing to a non-removable, non-volatilemagnetic media (not shown and typically called a “hard drive”). Althoughnot shown, a magnetic disk drive for reading from and writing to aremovable, non-volatile magnetic disk (e.g., a “floppy disk”), and anoptical disk drive for reading from or writing to a removable,non-volatile optical disk such as a CD-ROM, DVD-ROM or other opticalmedia can be provided. In such instances, each can be connected to thebus by one or more data media interfaces. As will be further depictedand described below, memory 906 may include at least one program producthaving a set (e.g., at least one) of program modules that are configuredto carry out the functions of various embodiments of the application.

Program/utility 916, having a set (at least one) of program modules 918,may be stored in memory 906 by way of example, and not limitation, aswell as an operating system, one or more application programs, otherprogram modules, and program data. Each of the operating system, one ormore application programs, other program modules, and program data orsome combination thereof, may include an implementation of a networkingenvironment. Program modules 918 generally carry out the functionsand/or methodologies of various embodiments of the application asdescribed herein.

As will be appreciated by one skilled in the art, aspects of the presentapplication may be embodied as a system, method, or computer programproduct. Accordingly, aspects of the present application may take theform of an entirely hardware embodiment, an entirely software embodiment(including firmware, resident software, micro-code, etc.) or anembodiment combining software and hardware aspects that may allgenerally be referred to herein as a “circuit,” “module” or “system.”Furthermore, aspects of the present application may take the form of acomputer program product embodied in one or more computer readablemedium(s) having computer readable program code embodied thereon.

Computer system/server 902 may also communicate with one or moreexternal devices 920 such as a keyboard, a pointing device, a display922, etc.; one or more devices that enable a user to interact withcomputer system/server 902; and/or any devices (e.g., network card,modem, etc.) that enable computer system/server 902 to communicate withone or more other computing devices. Such communication can occur viaI/O interfaces 924. Still yet, computer system/server 902 cancommunicate with one or more networks such as a local area network(LAN), a general wide area network (WAN), and/or a public network (e.g.,the Internet) via network adapter 926. As depicted, network adapter 926communicates with the other components of computer system/server 902 viaa bus. It should be understood that although not shown, other hardwareand/or software components could be used in conjunction with computersystem/server 902. Examples include, but are not limited to: microcode,device drivers, redundant processing units, external disk drive arrays,RAID systems, tape drives, and data archival storage systems, etc.

Although an exemplary embodiment of at least one of a system, method,and non-transitory computer readable medium has been illustrated in theaccompanied drawings and described in the foregoing detaileddescription, it will be understood that the application is not limitedto the embodiments disclosed, but is capable of numerous rearrangements,modifications, and substitutions as set forth and defined by thefollowing claims. For example, the capabilities of the system of thevarious figures can be performed by one or more of the modules orcomponents described herein or in a distributed architecture and mayinclude a transmitter, receiver or pair of both. For example, all orpart of the functionality performed by the individual modules, may beperformed by one or more of these modules. Further, the functionalitydescribed herein may be performed at various times and in relation tovarious events, internal or external to the modules or components. Also,the information sent between various modules can be sent between themodules via at least one of: a data network, the Internet, a voicenetwork, an Internet Protocol network, a wireless device, a wired deviceand/or via plurality of protocols. Also, the messages sent or receivedby any of the modules may be sent or received directly and/or via one ormore of the other modules.

One skilled in the art will appreciate that a “system” could be embodiedas a personal computer, a server, a console, a personal digitalassistant (PDA), a cell phone, a tablet computing device, a smartphoneor any other suitable computing device, or combination of devices.Presenting the above-described functions as being performed by a“system” is not intended to limit the scope of the present applicationin any way but is intended to provide one example of many embodiments.Indeed, methods, systems and apparatuses disclosed herein may beimplemented in localized and distributed forms consistent with computingtechnology.

It should be noted that some of the system features described in thisspecification have been presented as modules, in order to moreparticularly emphasize their implementation independence. For example, amodule may be implemented as a hardware circuit comprising custom verylarge-scale integration (VLSI) circuits or gate arrays, off-the-shelfsemiconductors such as logic chips, transistors, or other discretecomponents. A module may also be implemented in programmable hardwaredevices such as field programmable gate arrays, programmable arraylogic, programmable logic devices, graphics processing units, or thelike.

A module may also be at least partially implemented in software forexecution by various types of processors. An identified unit ofexecutable code may, for instance, comprise one or more physical orlogical blocks of computer instructions that may, for instance, beorganized as an object, procedure, or function. Nevertheless, theexecutables of an identified module need not be physically locatedtogether but may comprise disparate instructions stored in differentlocations which, when joined logically together, comprise the module andachieve the stated purpose for the module. Further, modules may bestored on a computer-readable medium, which may be, for instance, a harddisk drive, flash device, random access memory (RAM), tape, or any othersuch medium used to store data.

Indeed, a module of executable code could be a single instruction, ormany instructions, and may even be distributed over several differentcode segments, among different programs, and across several memorydevices. Similarly, operational data may be identified and illustratedherein within modules and may be embodied in any suitable form andorganized within any suitable type of data structure. The operationaldata may be collected as a single data set or may be distributed overdifferent locations including over different storage devices, and mayexist, at least partially, merely as electronic signals on a system ornetwork.

It will be readily understood that the components of the application, asgenerally described and illustrated in the figures herein, may bearranged and designed in a wide variety of different configurations.Thus, the detailed description of the embodiments is not intended tolimit the scope of the application as claimed but is merelyrepresentative of selected embodiments of the application.

One having ordinary skill in the art will readily understand that theabove may be practiced with steps in a different order, and/or withhardware elements in configurations that are different than those whichare disclosed. Therefore, although the application has been describedbased upon these preferred embodiments, it would be apparent to those ofskill in the art that certain modifications, variations, and alternativeconstructions would be apparent.

While preferred embodiments of the present application have beendescribed, it is to be understood that the embodiments described areillustrative only and the scope of the application is to be definedsolely by the appended claims when considered with a full range ofequivalents and modifications (e.g., protocols, hardware devices,software platforms etc.) thereto.

What is claimed is:
 1. A method comprising: identifying, via a contentdelivery device, a call from a calling device to a mobile device;identifying, via the content delivery device, a calling device numberassociated with the calling device and a mobile device number associatedwith the mobile device; and appending, via the content delivery device,one of a plurality of caller identification names (CNAM) to the callbased on the determination that the relationship exists between thecalling device number and the mobile device number and based on acontextual category stored in memory and previously assigned to themobile device as a context of a previously stored order assigned to amobile device profile; wherein the database includes CNAMs which permitsthe called device to access the calling device number and identify thecall as a particular entity based on the CNAMs assigned to the call. 2.The method of claim 1, wherein, if a stored calling relationship existsbetween the calling device number and the mobile device number, then themethod further comprises: retrieving, via the content delivery device, aCNAM previously assigned to the mobile device number from a call contentapplication programming interface (API).
 3. The method of claim 2,comprising: transmitting, via the content delivery device, thepreviously assigned CNAM to the mobile device for display by the mobiledevice when the call is connecting the calling device and the mobiledevice.
 4. The method of claim 1, wherein, if a stored callingrelationship does not exist between the calling device number and themobile device number, then the method further comprises: retrieving, viathe content delivery device, a default CNAM assigned to the callingdevice number.
 5. The method of claim 4, comprising: transmitting, viathe content delivery device, the default CNAM to the mobile device fordisplay by the mobile device when the call is connecting the callingdevice and the mobile device.
 6. The method of claim 1, wherein the CNAMcomprises a one to fifteen character alphanumeric message.
 7. The methodof claim 1, wherein the CNAM is an electronic CNAM (ECNAM) comprising atleast one of: a one to fifteen character alphanumeric message, a uniformresource locator (URL) link, image data, video data, and audio data. 8.A system comprising: a computing device configured to: identify a callfrom a calling device to a mobile device; identify a calling devicenumber associated with the calling device and a mobile device numberassociated with the mobile device; and append one of a plurality ofcaller identification names (CNAM) to the call based on thedetermination that the relationship exists between the calling devicenumber and the mobile device number and based on a contextual categorystored in memory and previously assigned to the mobile device as acontext of a previously stored order assigned to a mobile deviceprofile; wherein the database includes CNAMs which permits the calleddevice to access the calling device number and identify the call as aparticular entity based on the CNAMs assigned to the call.
 9. The systemof claim 8, wherein, if a stored calling relationship exists between thecalling device number and the mobile device number, then the computingdevice is further configured to: retrieve a CNAM previously assigned tothe mobile device number from a call content application programminginterface (API).
 10. The system of claim 9, wherein the computing deviceis configured to: transmit the previously assigned CNAM to the mobiledevice for display by the mobile device when the call connects thecalling device and the mobile device.
 11. The system of claim 8,wherein, if a stored calling relationship does not exist between thecalling device number and the mobile device number, then the processoris further configured to: retrieve a default CNAM assigned to thecalling device number.
 12. The system of claim 11, wherein the computingdevice is further configured to: transmit the default CNAM to the mobiledevice for display by the mobile device when the call is connecting thecalling device and the mobile device.
 13. The system of claim 8, whereinthe CNAM comprises a one to fifteen character alphanumeric message. 14.The system of claim 8, wherein the CNAM is an electronic CNAM (ECNAM)comprising at least one of: a one to fifteen character alphanumericmessage, a uniform resource locator (URL) link, image data, video dataand audio data.
 15. A non-transitory computer readable storage mediumconfigured to store one or more instructions that when executed by aprocessor cause the processor to perform: identifying a call from acalling device to a mobile device; identifying a calling device numberassociated with the calling device and a mobile device number associatedwith the mobile device; and appending, via the content delivery device,one of a plurality of caller identification names (CNAM) to the callbased on the determination that the relationship exists between thecalling device number and the mobile device number and based on acontextual category stored in memory and previously assigned to themobile device as a context of a previously stored order assigned to amobile device profile; wherein the database includes CNAMs which permitsthe called device to access the calling device number and identify thecall as a particular entity based on the CNAMs assigned to the call. 16.The non-transitory computer readable storage medium of claim 15, whereinif a stored calling relationship exists between the calling devicenumber and the mobile device number, then the one or more instructionsfurther cause the processor to perform: retrieving a CNAM previouslyassigned to the mobile device number from a call content applicationprogramming interface (API).
 17. The non-transitory computer readablestorage medium of claim 16, wherein the one or more instructions furthercause the processor to perform: transmitting, via the content deliverydevice, the previously assigned CNAM to the mobile device for display bythe mobile device when the call is connecting the calling device and themobile device.
 18. The non-transitory computer readable storage mediumof claim 15, wherein if a stored calling relationship does not existbetween the calling device number and the mobile device number, the oneor more instructions further cause the processor to perform: retrievinga default CNAM assigned to the calling device number.
 19. Thenon-transitory computer readable storage medium of claim 18, wherein theone or more instructions further cause the processor to perform:transmitting, via the content delivery device, the default CNAM to themobile device for display by the mobile device when the call isconnecting the calling device and the mobile device.
 20. Thenon-transitory computer readable storage medium of claim 15, wherein theCNAM comprises a one to fifteen character alphanumeric message.